Joel Dahmen: Knockaround Partnership
Partnered with Knockaround Sunglasses to concept, write, and direct a campaign platform built around their partnership with PGA Tour favorite and breakout star of Netflix’s ‘ Full Swing’, Joel Dahmen. The success of this campaign served as an on-ramp to the brand’s role as the official sunglasses of the PGA Tour.
Joel Dahmen Launch Spot
Joel Dahmen: The Knockfather
Knocking-Around With Joel: Online Series